SERVICES
Editorial disciplines for teams that outgrew ad-hoc content
ContentFlare Inc. is a Vancouver B2B marketing agency built around editorial systems — not volume mills, not life coaching, not bot networks. Each engagement starts with clarity on voice, production capacity and governance before we recommend a scope. Pricing below is indicative CAD for Canadian clients; final proposals reflect complexity, stakeholder count and timeline.
Content Discovery
Typical range: CAD $4,800 – $12,500
Content Discovery is where we map what your organisation actually needs to say before anyone opens a blank document. We interview stakeholders, audit existing assets, review competitor editorial patterns and align content goals with business positioning. Deliverables typically include a discovery report, audience and intent notes, content gap analysis and a prioritised editorial roadmap for the next two quarters. This phase is essential for marketing agencies inheriting messy archives or scale-ups launching their first sustained content programme. AI-assisted research may accelerate competitor scans; every recommendation is validated by a senior editor. Discovery usually runs two to four weeks depending on access and material volume.
Editorial Voice
Typical range: CAD $6,200 – $18,000
Editorial Voice turns positioning into language your team can reuse without reinventing tone every Tuesday. We define voice principles, vocabulary boundaries, sentence rhythm and proof patterns — then test them against real touchpoints: homepage copy, email intros, LinkedIn posts and sales one-pagers. You receive a voice guide, before/after examples and a short workshop for writers and approvers. We focus on B2B clarity, not cleverness for its own sake. Voice work pairs naturally with Content Discovery or stands alone when positioning is settled but execution wobbles. Human editors lead every session; generative AI may draft comparison examples for review, never for publication without sign-off.
Production Workflows
Typical range: CAD $5,500 – $14,000
Production Workflows address the operational gap between approved strategy and published assets. We design draft templates, review gates, naming conventions, version control habits and handoff rules between strategists, writers, designers and legal reviewers. Deliverables include workflow documentation, RACI clarity, editorial calendar structure and contractor briefing standards. This service suits teams juggling multiple freelancers, agencies or internal contributors who produce inconsistent quality. We do not sell project-management software — we document how your stack should behave. Implementation support can include pilot cycles on two or three content types before full rollout across channels.
AI-Enhanced Content Sprint
Typical range: CAD $7,800 – $22,000
Our AI-Enhanced Content Sprint is a fixed-window engagement combining generative AI acceleration with strict human editorial control. Typical sprints cover research synthesis, draft territories for a campaign or pillar cluster, headline variants and channel adaptations — all logged with AI-use disclosure. We set boundaries on what client data enters which tools, require editor review on every external-facing line and document limitations for compliance teams. Sprints suit product launches, report seasons or rebrands when speed matters but off-voice automation does not. Outcomes vary by market; we guarantee process transparency, not ranking guarantees or lead promises.
Channel Mapping
Typical range: CAD $4,200 – $11,000
Channel Mapping connects editorial voice to the places your audience actually reads — without cloning the same paragraph everywhere. We map message hierarchy per channel: what belongs on the blog versus email versus sales enablement versus social snippets. Deliverables include a channel matrix, format specifications, repurposing rules and governance notes for localisation or partner co-marketing. This discipline prevents the common failure mode where web copy sounds institutional, social sounds casual and the newsletter sounds like a different company entirely. Mapping engagements often follow Voice or Discovery work and feed directly into Production Workflows.
Content Governance Retainer
Typical range: CAD $2,400 – $8,500 / month
Content Governance Retainer provides ongoing editorial stewardship after initial architecture work. Monthly scope typically includes calendar oversight, voice consistency reviews, contractor feedback, quarterly audits and escalation support when campaigns drift off-message. Retainers suit marketing directors who need a senior editorial partner without hiring full-time headcount. We attend key review cycles, maintain documentation updates and flag risks before they reach publication. Retainer clients receive priority scheduling for sprint add-ons. We are a marketing agency partner, not a managed services bot farm — every review involves human editors who understand your voice system.