Privacy Policy
ContentFlare Inc. · BN 471928653 RC0001 · Last updated: 21 July 2026
This Privacy Policy explains how ContentFlare Inc. ("ContentFlare", "we", "us", "our") collects, uses, discloses and protects personal information when you visit contentflare.pro, submit enquiries, communicate with us, or engage our editorial content and marketing services. We comply with Canada's Personal Information Protection and Electronic Documents Act ("PIPEDA") and, where applicable, British Columbia's Personal Information Protection Act ("BC PIPA").
1. Organisation identity and scope
ContentFlare Inc. is a British Columbia corporation operating an editorial content studio and B2B marketing agency at 221 East 10th Avenue, Suite 120, Vancouver, BC V5T 4V2. We provide content discovery, editorial voice architecture, production workflows, AI-enhanced content sprints, channel mapping and content governance retainers to business clients across Canada. We are a professional services firm — not a life-coaching service, not a follower-growth or bot engagement provider, and not an income course.
This Policy applies to personal information collected through our website, email, phone, video conferences, in-person studio sessions and contracted engagements. It does not apply to third-party websites linked from our pages; those sites operate under their own privacy practices.
2. Personal information we collect
Depending on your interaction with us, we may collect the following categories of personal information:
- Identity and contact data: name, email address, phone number, company name, job title, business mailing address and similar identifiers when you submit forms, email us, call us or enter a contract.
- Enquiry and project data: messages, briefs, brand materials, stakeholder lists, interview notes, editorial samples, workflow documentation and correspondence related to engagements.
- Billing and transaction data: invoicing details, payment references, purchase order numbers, GST/HST registration where applicable and records required for accounting.
- Website and technical data: IP address, browser type, device information, pages viewed, referral source, session duration and approximate geographic location — collected via cookies and similar technologies where you have consented to non-essential cookies as described in our Cookie Policy.
- Communications records: emails, call notes, meeting summaries and chat logs where relevant to service delivery, quality assurance or legal compliance.
- Consent records: timestamps and choices related to form consent, cookie banner selections and marketing opt-in or opt-out preferences.
We do not intentionally collect sensitive personal information — such as health information, government identifiers unrelated to billing, or financial account credentials — unless required for a specific engagement and with your explicit informed consent. We do not purchase personal information lists from data brokers for unrelated marketing.
3. Purposes of collection and legal bases
We collect and use personal information for the following purposes:
- To respond to enquiries submitted via our website, email or phone, including scheduling content sessions and preparing proposals.
- To deliver editorial strategy, voice, production, channel mapping and governance services under contract.
- To manage client accounts, invoicing, payment collection and project administration.
- To improve our website, user experience and service quality, where analytics cookies are consented to.
- To comply with legal obligations under Canadian federal and provincial law, including tax, accounting, corporate record-keeping and regulatory requirements.
- To send service-related updates and, where permitted and consented, marketing communications about content studio offerings — always with a clear unsubscribe mechanism.
- To protect our rights, prevent fraud, enforce our Terms of Service and maintain the security of our systems and client materials.
- To document AI-assisted processing workflows where client materials may be analysed using approved tools under human editorial oversight.
Under PIPEDA and BC PIPA, we rely on consent (for example, affirmative checkbox consent on contact forms and cookie banner choices), contractual necessity (to perform services you request), legitimate business interests (such as responding to enquiries and maintaining service quality) and legal obligation as applicable bases for processing. Where consent is the basis, it must be meaningful, informed and may be withdrawn subject to legal or contractual limits.
4. AI-assisted processing and human oversight
Our content research and documentation workflows may use generative AI, analytics and automation tools to summarise market data, explore messaging territories, accelerate draft documentation or organise research inputs. When client materials are processed through such tools, we apply human editorial review before outputs are delivered, published or shared externally. We do not upload sensitive personal information, confidential client data or regulated materials to public AI models without explicit written consent and appropriate safeguards.
AI processing is disclosed in project proposals and statements of work where relevant. AI-generated drafts are starting points for human editors — not autonomous publishing decisions. Clients may request limitations on AI tool categories or data handling parameters during contracting.
5. Disclosure of personal information
We may disclose personal information to the following categories of recipients, only as necessary for the purposes described:
- Cloud hosting and infrastructure providers that store website files, project assets and backups — typically under data processing agreements or standard contractual terms.
- Email, calendar and communication service providers used to respond to enquiries and deliver work product.
- Analytics and performance measurement providers, only where you have consented to analytics cookies through our cookie banner.
- Payment processors and accounting platforms used to invoice and record transactions.
- Professional advisers including lawyers, accountants and insurers, bound by confidentiality obligations.
- Sub-processors supporting AI research, design collaboration, transcription or asset management — selected with reasonable care and subject to contractual safeguards where applicable.
- Contractors and freelancers engaged on client projects, under confidentiality obligations and on a need-to-know basis.
- Government authorities, regulators, courts or law enforcement when required by valid legal process or applicable Canadian law.
- Successors in the event of a merger, acquisition or asset sale, subject to continued protection consistent with this Policy.
We do not sell personal information. We do not disclose data to fake-engagement services, bot networks, unrelated third-party marketers or data brokers.
6. Cross-border transfers
Some service providers we use may store or process personal information outside Canada, including in the United States or other jurisdictions. When personal information is transferred cross-border, it may be subject to access requests under foreign laws. We evaluate provider privacy practices and contractual protections and disclose material cross-border processing in contracts or upon request. By submitting information through our website or engaging our services, you acknowledge that such transfers may occur where necessary to deliver services, subject to the safeguards described in this Policy.
7. Retention
We retain personal information only as long as necessary for the purposes described or as required by law:
- Website enquiries without a resulting client relationship: up to twenty-four months from last contact, unless you request earlier deletion and no legal hold applies.
- Client project files and correspondence: duration of engagement plus up to seven years for legal, accounting, dispute-resolution and professional liability purposes.
- Cookie consent records: six months, aligned with our cookie banner localStorage retention period.
- Analytics data: per vendor default retention periods or until consent is withdrawn, whichever is shorter.
- Marketing suppression lists: retained as long as necessary to honour unsubscribe requests.
When personal information is no longer required, we delete, anonymise or aggregate it using reasonable technical and organisational measures.
8. Security safeguards
We implement reasonable administrative, technical and physical safeguards appropriate to the sensitivity of information we hold, including access controls on project systems, secure transmission where supported, staff confidentiality expectations and vendor due diligence. No method of transmission or storage is completely secure; we cannot guarantee absolute security but we respond to suspected incidents in accordance with applicable breach notification requirements under PIPEDA and BC PIPA.
9. Your rights under PIPEDA and BC PIPA
Subject to limited exceptions under Canadian privacy law, you have the right to:
- Request access to personal information we hold about you and receive an account of how it has been used and disclosed.
- Request correction of inaccurate or incomplete personal information.
- Withdraw consent for non-essential processing, such as marketing emails or analytics cookies — withdrawal may limit our ability to provide certain optional services but does not affect processing necessary to complete contracted work or comply with law.
- Challenge our compliance with PIPEDA or BC PIPA by contacting our Privacy Officer and, if unresolved, by filing a complaint with the Office of the Privacy Commissioner of Canada or the Office of the Information and Privacy Commissioner for British Columbia, as applicable.
To exercise access or correction rights, contact the Privacy Officer identified below. We respond within timeframes prescribed by applicable law, typically within thirty days unless an extension is permitted and communicated.
10. Privacy Officer and contact
Our Privacy Officer handles access requests, corrections, consent withdrawals and privacy questions:
Email: [email protected]
Postal: Privacy Officer, ContentFlare Inc., 221 East 10th Avenue, Suite 120, Vancouver, BC V5T 4V2, Canada
Phone: +1 (604) 559-4182 (Mon–Fri 09:00–17:00 PST/PDT)
11. Children
Our services and website are directed at business professionals. We do not knowingly collect personal information from individuals under the age of majority without appropriate parental or guardian consent. If you believe we have collected such information in error, contact the Privacy Officer for prompt deletion.
12. Changes to this Policy
We may update this Privacy Policy to reflect changes in law, technology or our practices. Material changes will be posted on this page with an updated "Last updated" date. Where required, we will seek renewed consent for materially different uses of personal information.